Turns Out Lady Leadership Is Good For Business
Establishing gender balance throughout all levels of an organization is the right thing to do — and it pays.
Gender diversity provides better business results
As businesses compete for market share and increasing profitability, creating great products and services that can be marketed to a broad audience is essential. Embracing gender diversity is a powerful way to help make that happen. A balance of gender on teams introduces a broader range of knowledge, skills, and points of view which results in better products and services. It forces teams to account for situations beyond their personal experiences while creating products and services. This has proven to lead to a significant increase in profits. Studies show that companies with different points of view, market insights, and approaches to problem solving have higher sales, more customers, and larger market share than their less-diverse rivals.
The positive impacts of gender balance don’t stop at the team and product level. Companies with women in at least 30% of the c-suites have significantly better performance than companies with fewer women in the c-suite. Specifically, going from having no women in corporate leadership (the CEO, the board, and other…
